I was recently quoted in an article of the San Fernando Business Journal which spotlighted the i3 Advanced Technology Incubator, for which I work (click here to view the full article).
- “Look for opportunities to contact reporters when you read, hear or see a story they’ve authored that’s in your field. If they’ve done a good job, tell them. Also be prepared to tell them what you might have added to the story.”
- Make yourself valuable to reporters by being the first to provide legitimate news in your industry. When you add a valuable perspective and educate the reporter, you become a source for future stories.
- Be accessible. Since reporters work on deadlines, a prompt response is key.
- Interview the interviewer in order to identify their credibility and/or purpose. “Ask the reporter what he or she wants you to contribute, who else has been or will be interviewed, and when the reporter’s deadline is.”
- Know what you want to say. Don’t just answer questions, take the opportunity to deliver a message of your own.
- Less is more. Ensure your bottom-line message is clearly communicated.
Hopefully, my future PR experiences will continue to be positive ones.